How I Sell your House | 25-Step Home Marketing Plan

Selling your home takes a lot more than adding it to the MLS listings and putting a sign in the front yard.  There are nine critical areas that must be addressed to ensure that you get the best result when selling your home.  Take advantage of the 25 things that I do for my listing clients to save them time and trouble - and to ensure that their homes sell as quickly as possible, and at top value!

COMMUNICATING

1. Education – Keep you educated and up-to-date on listing and selling market conditions in your area. You will be connected to our auto- feed and receive all weekly and monthly blogs about market conditions and home sales in your area.

2. Keeping You Informed – Provide updates on all activity regarding your home: agent showings, open house attendance, agent tours and sign inquiries.

PREPARING YOUR HOME FOR SALE

3. Home Preparation - Suggest constructive changes to your home to make it more appealing,       and a sale more likely, to interested buyers.

4.  Home Staging - Present you with professional advice on presenting your home to show exceptionally well, and sell for the highest possible value.

PROMOTING YOUR HOME TO REAL ESTATE AGENTS

5. MLS Exposure - Submit your home listing for exposure to over several thousand agents locally as well as nationally through the NJMLS, Garden State MLS and the Hudson County MLS.

6. Personal Promotion to Agents - Create a custom publicity flyer about your home for personal distribution to each active agent in the community.

PROMOTING YOUR HOME ON THE INTERNET

7. Internet Exposure on Google - Generate no less than 1000 page viewings per month on myronchassen.com as well as the leading syndication sites featuring your home.

8. Internet Exposure on Yahoo - Generate at least 1000 website page views through the search engine Yahoo.

9. Virtual Home Tour - Prepare a professional virtual home tour and selling feature presentation for your home so that buyers can experience the uniqueness of your home 24 hours a day.  We will have quality material with which to market your home.

10. E xposure engine that will automatically place your home on high traffic sites such as Google Base, Yahoo, Trullia, Oodle, The Wall Street Journal Online, Homes and Estates Online,  Zilow, Aol Real Estate and many others as shown below.

PROMOTING YOUR HOME IN YOUR LOCAL AREA

11. Neighborhood Promotion - Send a personalized letter to residents in your neighborhood promoting the features and lifestyle benefits of your home.

12. Target Market Promotion - Promote your home in the industry specific newsletters mailed and emailed twice a month to more than 1000 prospects in your market area.

ADVERTISING YOUR HOME

13. Print Advertising - To promote your home as part of a full color ad in the Homes and Estates.  This publication has a large circulation with millions readers, and, it is also available online.

14.  Local Advertising - Advertise your property in local community newspapers with a targeted circulation.

15. Custom Home Descriptions - Create a custom flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home.

SHOWING YOUR HOME

16. Custom Listing Book - Create a custom "listing book" to be placed in your home for buyers to reference home features, lot, utility, and tax information, neighborhood benefits, schools, shopping, medical, and other buyer benefits.

17. Easy Access for Showings - Enhance convenience of buyer viewing by placing home on a keybox.

18. Open House Promotions - Promote your home to the public through Open Houses, at your convenience.

19. Professional Signs - Maximize showing exposure through professional signage.

MANAGING HOME BUYER "LEADS"

20. Tracking Interest - Track all home showing agents and public using special sign-in sheets.

21. Potential Buyer Motivation - Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest.

MANAGING THE TRANSACTION

22. Potential Buyer Evaluation - Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase.

23. Negotiations - Represent you in contract negotiations with buyers to help generate the highest selling price for the home.

24. Managing the Closing - Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing.

25. Managing The Bottom Line - Personally deliver your proceeds check at closing of your home!